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15 Best MLM Companies With Highest Revenue in 2025

The best MLM companies continue to generate billions in revenue despite ongoing skepticism about the direct selling model.

With global direct sales surpassing $186 billion annually, these network marketing giants have proven their business models can withstand economic fluctuations and changing consumer habits. Certainly, not all MLM businesses are created equal the top performers leverage cutting-edge mlm software and strategic mlm development to stay competitive. This verified data-driven analysis cuts through the noise to present the 15 highest-revenue MLM companies in 2025, specifically highlighting their growth trajectories, product offerings, and what sets them apart in the crowded marketplace. Whether you’re considering joining one of these companies or simply researching the industry, this comprehensive breakdown provides the factual insights you need to understand today’s direct selling landscape.

Amway

Ranking at the top of multi-level marketing businesses, Amway stands as the world’s largest direct selling company with operations spanning more than 100 countries and territories [1].

Amway Company Overview

Founded as a family-owned business, Amway empowers over 1 million Independent Business Owners (IBOs) worldwide [2]. The company maintains its entrepreneurial spirit through a business model centered on personal achievement and relationship building. With approximately 14,000 employees globally [3], Amway focuses primarily on health and wellbeing solutions.

Amway Products and Services

Amway’s product portfolio encompasses nutrition, beauty, personal care, and home products. Their flagship Nutrilite brand holds the position of world’s #1 selling vitamin and dietary supplements brand [4]. Other prominent offerings include Artistry skincare, eSpring water treatment systems, and XS energy drinks [2]. Notably, the nutrition category represents 64% of total global sales [4].

Amway Revenue in 2025

Amway reports annual revenue of USD 8.80 billion for 2025 [4], solidifying its position atop the direct selling industry. The company experienced growth following strategic investments in health and wellbeing solutions.

Amway Growth Rate

Although Amway saw a 3% decline in 2024 due to currency fluctuations [4], its nutrition category grew by 2% [4]. The company continues investing in manufacturing facilities and R&D capabilities to drive future expansion.

Amway Country and Founding Year

Established in 1959 in Ada, Michigan by Jay Van Andel and Rich DeVos [5], Amway began selling products from the founders’ basements. Their partnership has been described as “one of the greatest business partnerships in history” [5].

Amway Notable Achievements

Amway holds more than 750 patents [1] and has invested USD 335 million in manufacturing and R&D facilities across the Americas [1]. Since founding, the company has paid over USD 73 billion in bonuses to business owners worldwide [3].

Natura & Co

Brazilian beauty powerhouse Natura & Co stands as a prominent force in the direct selling landscape, operating through two business units: Natura &Co Latin America and Avon International. The company connects with consumers through an extensive network of 4.8 million Beauty Consultants and Representatives [6].

Natura & Co Company Overview

Natura & Co is a Brazilian global personal care cosmetics group headquartered in São Paulo [7]. After acquiring Avon Products in 2020, the company emerged as the fourth-largest pure-play beauty company worldwide [7]. The group maintains a presence in 73 countries across all continents except Antarctica [7]. Additionally, Natura &Co officially became the largest B Corp in the world at the beginning of 2021 [8].

Natura & Co Products and Services

The company delivers exclusive innovations through more than 2,000 products and over 7,000 formulas [9]. Their offerings are available through multiple channels including 1,000+ stores [6], 3,800 pharmacies, and a market-leading online platform [9]. Digital sales increased by 34.7% year-on-year in Q1 2025 [6], strengthening the brand’s share of voice on social networks.

Natura & Co Revenue in 2025

For Q1 2025, Natura &Co reported total revenue of RUSD 6.70 billion [6], with RUSD 5.30 billion coming from Latin America operations [6]. The company achieved a recurring EBITDA margin of 15% [10], marking substantial progress toward its profitability goals.

Natura & Co Growth Rate

Natura &Co ended Q1 2025 with 12.2% revenue growth in Latin America compared to the same period in 2024 [6]. The company exhibited “mid-teens” revenue growth in Hispanic markets and “high single-digit growth” in Brazil [10], demonstrating strong regional performance.

Natura & Co Country and Founding Year

Founded in 1969 in São Paulo, Brazil by Luiz Seabra [11], Natura began with Seabra’s passion for cosmetics and human connections. The parent company went public in 2004, listing on the São Paulo Stock Exchange [7].

Natura & Co Notable Achievements

In 2025, Natura was recognized for the 14th time as one of the World’s Most Ethical Companies by the Ethisphere Institute [6]. The company received the “Corporate Sustainability Bond of the Year” from Environmental Finance [10], highlighting its leadership in sustainable finance. Furthermore, Natura has actively protected 2.2 million hectares of Amazon rainforest for over 20 years [12].

Herbalife

Herbalife, a global health and wellness powerhouse, maintains its position among the top-tier MLM companies with its extensive network of independent distributors across more than 90 countries worldwide [13].

Herbalife Company Overview

Established as a premier health and wellness company, Herbalife operates through a community-based direct selling model [2]. The business focuses on personalized nutrition coaching, with approximately 4.5 million independent distributors providing one-on-one support to customers [14]. Headquartered in Los Angeles, California, with incorporation in the Cayman Islands, Herbalife employs over 8,900 people globally [14].

Herbalife Products and Services

Herbalife offers science-backed nutrition products, including weight management solutions, supplements, and personal care items [13]. Their flagship Formula 1 protein shake, introduced in 1980, remains their best-selling product, accounting for nearly 30% of total sales [14]. The company holds a substantial 19.3% share of the global weight management industry [1].

Herbalife Revenue in 2025

For Q2 2025, Herbalife reported net sales of USD 1.30 billion [2]. The company’s full-year 2025 revenue is projected at USD 4.95 billion [2].

Herbalife Growth Rate

Despite facing a 1.7% year-over-year sales decline in Q2 2025, Herbalife raised its full-year adjusted EBITDA guidance to USD 640-660 million, indicating confidence in its second-half performance [2]. The company’s transformation program, initiated in 2021, delivered approximately USD 70 million in cost savings for 2023 [15].

Herbalife Country and Founding Year

Founded in 1980 by Mark Hughes in the United States, Herbalife began with Hughes selling weight control products from his car trunk [14][16].

Herbalife Notable Achievements

Herbalife established the Herbalife Family Foundation in 1994, which currently supports over 206,000 children across 61 countries [17]. In 2022, Forbes recognized Herbalife as one of America’s Best Employers for Diversity [18].

eXp Realty

Unlike traditional multi-level marketing companies, eXp Realty has revolutionized the real estate industry through its innovative cloud-based business model that has rapidly gained global prominence.

eXp Realty Company Overview

As “the most agent-centric real estate brokerage on the planet™” [19], eXp Realty operates as the core subsidiary of eXp World Holdings, Inc. (Nasdaq: EXPI). The company has grown to become the largest independent real estate brokerage worldwide with over 82,000 agents across 28 countries [4]. Instead of maintaining physical offices, eXp utilizes a cloud-based platform where agents can establish their own brands while becoming shareholders [20].

eXp Realty Products and Services

eXp offers agents industry-leading commission splits (80/20 with a $16,000 cap) [20], revenue sharing opportunities, and equity ownership benefits. The company provides a comprehensive virtual ecosystem including eXp World (virtual office system), Skyslope for transaction management, and over 80 hours of weekly training through eXp University [20]. Moreover, agents gain access to marketing tools and a global network that empowers business growth [4].

eXp Realty Revenue in 2025

For Q2 2025, eXp reported revenue of $1.30 billion [4] with transaction volume reaching $52.50 billion [4]. Previously, the company achieved $4.60 billion in revenue for 2024, representing a 7% year-over-year increase [21].

eXp Realty Growth Rate

As of June 30, 2025, eXp’s agent count stood at 82,704, showing a 5% decrease year-over-year [4]. Nevertheless, real estate sales volume increased 1% in Q2 2025 [4]. The company aims to expand to 50,000 agents across 50 countries by 2030 [22].

eXp Realty Country and Founding Year

eXp Realty was founded in 2009 by Glenn Sanford in Seattle, Washington [20], emerging after Sanford closed his brick-and-mortar offices during the 2008 market crash [23].

eXp Realty Notable Achievements

eXp currently ranks as the #1 Brokerage in the US by Transaction Sides and #3 by Sales Volume [19]. In 2025, 757 eXp agents were recognized among the top real estate professionals in the RealTrends rankings [19]. Additionally, the company maintains a high global agent Net Promoter Score of 77 [4] and has been named to Glassdoor’s Best Places to Work list for eight consecutive years [21].

Vorwerk

As Europe’s number one direct sales company, Vorwerk has established itself among the most influential mlm businesses with its distinctive approach to household innovation. The German powerhouse generates billions through its expanding global footprint.

Vorwerk Company Overview

Founded as a family enterprise, Vorwerk SE & Co. KG operates as an international diversified corporate group headquartered in Wuppertal, Germany [5]. The company functions primarily through direct sales, employing approximately 9,127 people worldwide as of 2023 [5]. Their community encompasses over 100,000 sales advisors who maintain personal connections with customers across more than 60 countries [5].

Vorwerk Products and Services

Vorwerk’s core business revolves around producing and selling high-quality household appliances [5]. Their flagship products include:

In 2014, Thermomix sales surpassed Kobold for the first time [5]. Beyond appliances, Vorwerk offers financial services through akf bank, established in 1968 [5].

Vorwerk Revenue in 2025

Vorwerk reported consolidated revenue of €3.2 billion for 2023 [5]. According to company records, direct sales remain the primary revenue driver, accounting for 70.8% of sales outside Germany [5].

Vorwerk Growth Rate

The company consistently demonstrates strong financial performance, with international markets comprising 58.5% of total business volume [5]. Furthermore, Vorwerk has expanded its presence in Southeast Asia by establishing subsidiaries in Malaysia and Singapore [3].

Vorwerk Country and Founding Year

Carl Vorwerk established the company in 1883 in Wuppertal, Germany, initially as a carpet factory named Barmer Teppichfabrik Vorwerk & Co [5]. Subsequently, the business evolved beyond carpets when it began manufacturing vacuum cleaners in 1929 [5].

Vorwerk Notable Achievements

Recognized as the world-leading direct seller of high-quality household appliances [5], Vorwerk has successfully maintained family ownership for five generations [5]. Simultaneously, the company introduced revolutionary direct selling techniques in Germany during the 1930s, fundamentally transforming its business approach [24].

PM International

With three decades of consecutive growth, PM International has emerged as one of the fastest-rising stars among the best mlm companies, demonstrating remarkable momentum in the health and wellness sector.

PM International Company Overview

PM International operates as a manufacturer of dietary supplements and cosmetics headquartered in Schengen, Luxembourg [11]. This family-run enterprise employs over 1,000 people worldwide, with more than 300 working at their logistics center in Speyer, Germany [11]. The company maintains an extensive global footprint with 45+ branches across more than 40 countries [11].

PM International Products and Services

The company exclusively develops and markets its premium FitLine brand products [11]. FitLine offerings address health, fitness, and anti-aging needs [7], utilizing the patented Nutrient Transport Concept (NTC®) which delivers nutrients to the cellular level [25]. Notably, PM International holds 70 patents for its technology and products [7]. Their commitment to quality is evident through regular independent testing by ELAB Analytics GmbH [25].

PM International Revenue in 2025

According to verified data, PM International generated USD 3.25 billion in revenue for the 2024 fiscal year [11], surpassing its 2023 record of USD 3.00 billion [26].

PM International Growth Rate

Presently, the company is experiencing impressive growth, with the first five months of 2025 showing 28% organic sales increase compared to the same period in 2024 [27]. Between 2017-2023, PM International achieved a remarkable 29.64% compound annual growth rate [28], setting a clear trajectory toward their USD 5.00 billion revenue target by 2027 [28].

PM International Country and Founding Year

Rolf Sorg established PM International in 1993 in Limburgerhof, Germany [11]. Subsequently, the holding company was founded in Luxembourg in 1994 [11], where the headquarters have been located since 2015 [11].

PM International Notable Achievements

PM International ranks among the top 10 companies in the direct selling industry [29]. The company has gained recognition through numerous awards, including multiple German Brand Awards (2018-2024) [30]. Additionally, PM International demonstrates social responsibility by donating €2.67 million to education and humanitarian projects in 2023 [11].

Primerica

Standing as a financial services titan in the direct selling space, Primerica delivers tailored solutions to middle-income families across North America through its extensive network of independent representatives.

Primerica Company Overview

Headquartered in Duluth, Georgia, Primerica operates as a leading provider of financial products for middle-income households [6]. The company maintains a life-licensed sales force of 152,592 representatives as of Q2 2025, reflecting a 5% increase year-over-year [6]. Primerica currently insures over 5.5 million lives and manages approximately 3.0 million client investment accounts [6].

Primerica Products and Services

Primerica primarily offers:

Primerica Revenue in 2025

For Q2 2025, Primerica reported total revenue of USD 793.30 million [6]. The company achieved adjusted operating revenues of USD 796.00 million, representing a 7% year-over-year increase [6].

Primerica Growth Rate

Primerica’s adjusted net operating income reached USD 180.40 million in Q2 2025, showing 6% growth [6]. Investment savings products sales grew significantly by 15% to USD 3.50 billion [6].

Primerica Country and Founding Year

Arthur L. Williams Jr. founded the company in 1977 in Georgia, USA [32]. Originally started as A.L. Williams and Associates with just 85 sales representatives [32].

Primerica Notable Achievements

Ranked #7 in the 2025 DSN Global 100 [33]. Recognized as one of America’s Best Insurance Companies for 2022 by Forbes [33]. The company paid USD 1.80 billion in life insurance benefits [31].

Coway

Known as “The Best Life Solution Company,” Coway has established a unique position among top mlm companies through its innovative environmental home appliances and successful rental business model.

Coway Company Overview

Established in Korea in 1989, Coway specializes in manufacturing environmental home appliances that make people’s lives healthier and more comfortable [9]. The company employs over 6,000 people worldwide [34] and operates in multiple countries through subsidiaries in Malaysia, USA, Thailand, China, Indonesia, Vietnam, Europe, and Japan [12].

Coway Products and Services

Coway’s product portfolio includes:

The company recently launched Coway Life Solution, a premium elder care platform offering personalized care solutions [9].

Coway Revenue in 2025

For Q2 2025, Coway reported revenue of USD 905 million, reflecting a 16.3% year-over-year growth [35]. The first half of 2025 saw revenue reach USD 1.70 billion, increasing 16.8% compared to 2024 [35].

Coway Growth Rate

Domestic revenue grew 11.4% year-over-year to USD 525 million in Q2 2025 [35]. Overseas subsidiaries achieved even stronger results with a 23.7% increase, generating quarterly revenue of USD 340 million [35].

Coway Country and Founding Year

Coway was founded in Seoul, South Korea in 1989 [36].

Coway Notable Achievements

The company has won the Red Dot Design Award for 19 consecutive years [37] and the iF Design Award for 18 straight years [38]. Coway aims to exceed KRW 5 trillion in revenue by 2027 [39].

Infinitus

Among the elite best mlm companies, Infinitus has carved a distinctive niche by blending traditional Chinese herbal wisdom with modern direct selling practices since its inception by the Lee Kum Kee Group.

Infinitus Company Overview

As a high-quality Chinese herbal health product company, Infinitus operates across multiple markets including China, Hong Kong, Taiwan, Malaysia, Singapore, and Canada [8]. The company implements a hybrid business model encompassing direct sales, 30 branches, 30 service centers, and approximately 7,000 specialty stores [13]. Beyond physical locations, Infinitus engages customers through online platforms such as WeChat, websites, and mobile apps [13].

Infinitus Products and Services

Infinitus specializes in traditional Chinese herbal health solutions across seven major brands with over 200 products [13]. Their portfolio spans health food, skin care, personal care, and household categories [13]. The flagship Infinitus Health Tonic, launched in 1994, utilizes proprietary “composite polysaccharide” technology [13] and has sold over 5 billion bottles [40].

Infinitus Revenue in 2025

The company generated USD 3.50 billion in 2023 [41], representing a slight decrease from previous performance.

Infinitus Growth Rate

Following the pandemic, Infinitus prioritized digital transformation in 2020 [13]. Their “Easy Earn” social e-commerce model attracted over one million distributors within two years [13]. Currently, the company is investing 3.40 billion yuan in digital transformation and brand building [13].

Infinitus Country and Founding Year

Established in 1992 in Guangzhou City, China [13], Infinitus began as part of the Lee Kum Kee Group’s mission to promote premium Chinese health regimens globally [8].

Infinitus Notable Achievements

Infinitus ranked 4th on the 2019 Direct Selling News Global 100 with USD 4.50 billion revenue [40]. The company’s brand value was estimated at USD 9.88 billion, placing it 45th among China’s 500 Most Valuable Brands [40]. Besides receiving the 2023 National Business Quality Award [8], Infinitus established the Cambridge Infinitus Research Center with the University of Cambridge [40].

Utility Warehouse

In the competitive landscape of best mlm companies, Utility Warehouse distinguishes itself through a unique approach focusing on household essentials rather than traditional products, creating reliable recurring revenue streams through its bundled services model.

Utility Warehouse Company Overview

Telecom Plus PLC operates Utility Warehouse (UW), a UK-based multiservice provider bundling essential household utilities into one package [42]. As a FTSE 250 company, UW has achieved remarkable scale with over 1 million customers [2] and supplies more than 3 million services nationwide [2]. The company employs approximately 2,500 staff [43] and maintains a network of 65,000+ Partners who earn commission by signing up new customers [2].

Utility Warehouse Products and Services

UW’s core offering includes energy, broadband, mobile phone contracts, and home insurance bundled into a single monthly bill [42]. Their cashback card delivers up to 10% returns at partner retailers, automatically reducing monthly bills [44]. Consequently, UW Price Pledge guarantees customers who buy three services and use the cashback card will save money or receive double the difference [44].

Utility Warehouse Revenue in 2025

For the financial year ending 2025, UW reported revenue of USD 2.40 billion [45], slightly down from USD 2.70 billion in the previous year. However, gross profit increased 0.8% year-over-year to USD 486.00 million [45].

Utility Warehouse Growth Rate

Customer numbers grew substantially by 15% to 1.2 million in FY25 [15]. Throughout the first half of 2025, UW added 67,000 customers, representing a 13% annualized growth rate [1]. Currently, the company is firmly on track to reach its ambitious target of 2 million customers over the medium term [46].

Utility Warehouse Country and Founding Year

Established in 2002 in London, England [47], UW maintains its headquarters in Colindale, North London [47]. Telecom Plus created the brand as a subsidiary to encompass all residential energy, telephony, and broadband offerings [48].

Utility Warehouse Notable Achievements

In 2025, UW became the first company named Which? Recommended Provider for both Energy and Broadband simultaneously [49], scoring full marks for overall customer service [49]. Furthermore, Citizens Advice ranked UW as the number one energy supplier for customer service in the UK [45]. The company now stands as the seventh largest energy supplier in the UK with approximately 3% market share [45].

Mary Kay

Born from one woman’s vision to empower other women, Mary Kay has grown into a beauty empire that continues to thrive as one of the best mlm companies worldwide.

Mary Kay Company Overview

Mary Kay Inc. operates as an American privately owned multi-level marketing company based in Addison, Texas [50]. The company maintains an impressive global sales force exceeding 3.5 million independent beauty consultants [14] across more than 40 markets worldwide [16]. Currently, Ryan Rogers, Mary Kay Ash’s grandson, serves as CEO [50].

Mary Kay Products and Services

Recognized as the #1 Direct Selling Brand of Skin Care and Color Cosmetics in the World for three consecutive years [51], Mary Kay offers over 700 personal care and beauty products [52]. Their portfolio includes the TimeWise® skincare line, Clinical Solutions® skincare, and the popular Oil-Free Eye Makeup Remover which sells one unit every five minutes globally [16]. The company holds nearly 1,500 patents for its products, technologies, and packaging designs [16].

Mary Kay Revenue in 2025

Mary Kay reported annual revenue of $2.40 billion in 2024 [53], positioning it at #11 in Women’s Wear Daily Beauty Inc.’s 2024 Top 100 Beauty Companies [16].

Mary Kay Growth Rate

The company continually expands its global footprint through digital transformation and product innovation, maintaining its position among top direct selling businesses.

Mary Kay Country and Founding Year

Founded on September 13, 1963, in Dallas, Texas, Mary Kay Ash started her business with just $5,000 [17]. Initially called “Beauty by Mary Kay” [17], the company quickly gained momentum.

Mary Kay Notable Achievements

In 2024 alone, Mary Kay garnered 65 beauty awards globally [16]. The company was named one of America’s Best Midsize Employers 2022 by Forbes [18]. Additionally, the Mary Kay Ash Charitable Foundation, established in 1996, funds cancer research and supports survivors of domestic violence [17].

Melaleuca

With a mission to “enhance the lives of those we touch by helping people reach their goals,” Melaleuca stands apart from other best mlm companies through its focus on everyday wellness products and manufacturer-direct pricing.

Melaleuca Company Overview

As an international manufacturer and distributor, Melaleuca offers more than 450 health and wellness products [54]. The company reaches over 2 million households monthly across 20 countries and territories [20]. In essence, Melaleuca functions as both manufacturer and distributor, controlling product development through vertical integration [20]. The privately held company employs approximately 5,200 people worldwide [54].

Melaleuca Products and Services

Melaleuca’s exclusive product lineup spans nutrition, personal care, eco-friendly home cleaners, cosmetics, and essential oils [20]. The company began with just eight products containing melaleuca oil (tea tree oil) [55]. Today, its best-selling offerings include Peak Performance Nutrition Pack, MelaPower laundry detergent, and Renew lotion [55]. Accordingly, the company maintains an impressive 96% monthly customer retention rate [55].

Melaleuca Revenue in 2025

Generating over USD 2.00 billion in annual revenue [54], Melaleuca has consistently exceeded this benchmark each year since 2017 [20].

Melaleuca Growth Rate

Recognized as one of America’s fastest-growing privately held companies, Melaleuca’s growth trajectory earned it a place in the Inc. 500 Hall of Fame [54].

Melaleuca Country and Founding Year

Frank VanderSloot established Melaleuca on September 1, 1985, in Idaho Falls, Idaho [56], where it remains headquartered [20]. Chiefly, Jerry Felton now serves as CEO [54].

Melaleuca Notable Achievements

Undeniably respected, Melaleuca was named among USA Today’s Most Trusted Brands 2025 [4] and America’s Best Stores 2025 [54]. The company’s charitable foundation provides disaster relief worldwide [56] and exclusively supports the Santa Lucia Children’s home in Ecuador [56].

Sunrun

Breaking the traditional mold of best mlm companies, Sunrun has revolutionized the renewable energy sector by pioneering the solar-as-a-service subscription model that eliminates financial barriers for homeowners.

Sunrun Company Overview

Established as America’s leading provider of residential solar and battery storage, Sunrun operates across 22 states, D.C., and Puerto Rico [57]. The company maintains its position as the nation’s #1 home solar installer [58], currently serving over one million customers [59].

Sunrun Products and Services

Sunrun offers customized solar panel systems paired with innovative battery storage solutions [58]. Their portfolio includes Tesla Powerwall integration and a groundbreaking partnership with Ford for bidirectional charging of F-150 Lightning trucks [60]. Customers enjoy predictable monthly payments with locked-in rates and comprehensive maintenance programs [58].

Sunrun Revenue in 2025

For Q2 2025, Sunrun reported $569.30 million in revenue [21], representing an 8.7% year-over-year increase [22]. The company achieved an impressive 49% profit margin [61], with net income reaching $279.80 million [22].

Sunrun Growth Rate

Sunrun added 28,823 subscribers in Q2 2025, a 15% increase from 2024 [21]. Storage capacity installations grew 48% year-over-year [62], while solar capacity installed rose 18% [62].

Sunrun Country and Founding Year

Co-founders Ed Fenster and Lynn Jurich established Sunrun in 2007 in San Francisco, California [60].

Sunrun Notable Achievements

Sunrun earned the 2025 Platinum Solar Award from BestCompany.com [63]. Their systems have generated over 37 billion kilowatt-hours of energy [59], helping customers save approximately $1.30 billion [59].

Atomy

South Korean powerhouse Atomy has climbed the ranks of best mlm companies through its unwavering commitment to “Absolute Quality, Absolute Price” philosophy, establishing a global presence that resonates with consumers seeking value.

Atomy Company Overview

Founded by CEO Park Han-gill, Atomy operates as a global network marketing company with direct selling operations in 27 regions worldwide as of December 2024 [64]. The company employs approximately 570 people globally [64] and maintains 15 million members across its markets [23].

Atomy Products and Services

Atomy offers 568 products across multiple categories including health functional foods, cosmetics, living essentials, and home décor [64]. Their flagship product HemoHIM, developed through a government project with the Korea Atomic Energy Research Institute, has been the leading product in the Korean network marketing industry for nine consecutive years [65].

Atomy Revenue in 2025

Atomy generated USD 1.83 billion in annual revenue for 2021 [66], ranking 10th in global direct selling companies [66]. For 2024, the company reported USD 1.25 trillion KRW in overseas branch sales [67].

Atomy Growth Rate

Between 2010-2022, Atomy’s sales skyrocketed 24 times from KRW 89.1 billion to over KRW 2 trillion [68]. Overseas branches showed remarkable growth in 2024, particularly the EU branch which expanded threefold [67].

Atomy Country and Founding Year

Established on June 1, 2009, in South Korea [64].

Atomy Notable Achievements

Atomy has received numerous accolades including the German iF Design Award [19], Red Dot Design Awards [19], and was ranked 2nd in Best Workplaces in Asia [19].

Young Living

Pioneering the essential oils movement, Young Living stands among the best mlm companies with a commitment to purity that has fueled its growth for nearly three decades.

Young Living Company Overview

Founded as a community of wellness enthusiasts, Young Living operates as a world leader in essential oils with offices across Australia, Europe, Canada, Japan, and Singapore [69]. The company thrives under CEO Mary Young’s leadership since 2015 [70]. With approximately 3,200 employees worldwide [5], Young Living serves over 6 million global members across more than 140 countries [24][5].

Young Living Products and Services

Young Living offers nearly 600 individual products [5] through its proprietary Seed to Seal® production process [69]. Their portfolio encompasses essential oils, home products, personal care items, and wellness supplements [71]. Flagship products include single oils, blends, roll-ons, dietary oils, and diffusers [72].

Young Living Revenue in 2025

The company generates annual revenue of USD 140 million from its online store alone [73], contributing to its total revenue position among top direct selling businesses.

Young Living Growth Rate

Young Living projects 0-5% growth for 2025 [73]. Their digital transformation recently launched an enhanced e-commerce platform that streamlines customer experience [5].

Young Living Country and Founding Year

Established in 1993 by D. Gary Young in Idaho [72], Young Living officially formed in 1994 when the Youngs developed their first organic herb farming and distillation operation [69].

Young Living Notable Achievements

Indeed, Young Living became the first large commercial distillery for frankincense essential oils in 2010 [70]. The company attained a 94% landfill diversion rate at its distribution center [5]. Currently, Young Living’s Highland Flats facility operates as the first automated, computerized steam distilling facility for essential oils [70].

Conclusion

These top-performing MLM companies clearly demonstrate why direct selling remains a formidable business model in 2025. Through decades of operation, many have evolved from humble beginnings into multi-billion-dollar enterprises with global footprints spanning dozens of countries. Their collective success underscores several key factors driving sustainable growth in the industry.

Product diversity stands out as a defining characteristic among these leaders. Amway dominates with nutrition and home products, while companies like Coway specialize in environmental appliances. Undoubtedly, this diversity extends across numerous sectors—from Primerica’s financial services to Sunrun’s revolutionary solar solutions.

Most companies on this list share certain success elements: robust digital transformation initiatives, strong customer retention strategies, and significant investments in product research and development. Additionally, many emphasize social responsibility through charitable foundations and sustainability programs, building consumer trust beyond their product offerings.

The geographical diversity proves equally noteworthy, with headquarters spanning from South Korea (Atomy) to Brazil (Natura & Co) and Germany (Vorwerk). This global perspective allows these organizations to adapt successful strategies across different markets while maintaining cultural relevance.

Revenue figures tell a compelling story—collectively, these 15 companies generate tens of billions annually, employing hundreds of thousands while serving millions of customers worldwide. Their continued growth trajectories suggest the direct selling model will remain viable despite changing consumer behaviors and economic challenges.

Though MLM businesses face ongoing scrutiny, these industry leaders continue refining their approaches through innovative compensation plans, cutting-edge training systems, and seamless digital integration. Their longevity and financial performance provide strong evidence that when executed properly, the direct selling model offers legitimate opportunities for both companies and distributors alike.